Meet The Team
Emma Caroline Newth-West - CEO and Founder
One of Emma’s earliest memories is playing “potions” in the bathroom with her mother’s aromatherapy oils. Aromatherapy has been woven into Emma’s life for as long as she can remember, including in her home where the precious Hildi lives with Emma.
Emma’s journey with Hildi, the strong willed but sensitive Labrador, opened her eyes to how much looking after your dog’s overall health has such an impact on their behaviour and wellbeing, from the food she carefully selects for Hildi to the products she chooses to use in their home.
After reading how harmful artificial fragrances and even some natural essential oils were to dogs, Emma started playing in her kitchen- carefully crafting blends of oils which would, not only be safe, but also provide all sorts of benefits for both her and Hildi.
The blends of oils are named lovingly after affirmations - a practice which Emma includes in her own rituals, to take care of her mindset and her energy, in order to be the best dog mum she can be for little Hildi. Affirmations speak to your being, helping you embody the energy you wish to translate down the metaphorical lead which is always attached to your four legged friend. Emma has worked as a freelance illustrator, and drew all of the illustrations for House of Hildi.
Emma leads House of Hildi Limited, alongside working with dogs, and for Womens Aid UK. Emma (and Hildi) enjoy trips to the UK coasts, long runs in the beautiful Buckinghamshire woodland and relaxing in front of the fire to draw or knit.